Fast forward to April 2021, and Spotify Car Thing is finally a reality - kind of. During all of that time, however, Car Thing was never released as a consumer product. The device looked much more complete than the first leaked render from 2018, with Car Thing now featuring a color display and multiple buttons for controlling music playback. Then, in May 2019, Spotify officially announced its Car Thing experiment. The device was first leaked back in April 2018, with product renders showcasing a circular, monochrome display with two playback buttons. Leading up to this official announcement, Car Thing was something Spotify had been working on for a long time. Car Thing is an odd device designed with a very specific use case in mind, but for regular Spotify users that spend a lot of time on the road, it looks to have a lot of potential. It’s still available online for now at a discounted price of $49.99.After dominating the world of music streaming, Spotifyis now launching its first hardware release with Car Thing - an accessory that allows users to safely control their Spotify listening while in the car. Spotify’s Car Thing was first available as invite-only in April of last year but has since expanded access to everyone. This initiative has unlocked helpful learnings, and we remain focused on the car as an important place for audio.ĩto5Mac has previously reviewed the Spotify Car Thing and found it to be a decent device for under $100. Existing devices will perform as intended. Based on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units. The goal of Spotify’s Car Thing exploration was to better understand in-car listening, and bring audio to a wider range of users and vehicles. Its userbase remains high with 188 million paid subscribers, reported by Tech Crunch. While the company hasn’t found success in the hardware space, it’s doing well in software. Stated in the release, Spotify’s gross margin was negatively impacted by the decision to stop manufacturing the Car Thing. This announcement was made during yesterday’s earnings release. Spotify is no longer making Car Thing, a dashboard accessory that makes using the streaming service easier in your vehicle.
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